During the first decade of the new millennium, there was a band of three sisters that purportedly led a purity movement for youth in North America and beyond, more specifically for the teenagers and young adults. The sisters are BarlowGirl (BG), of course, and the purity organizations they have partnered with include Rock For Life (RFL) and True Love Waits (TLW). BG has been sponsored by TLW and that charity’s partner, LifeWay Christian Resources, to promote a “Takes The Town” tour. The sister band would perform rock concerts with songs they treated as purity anthems, like “Average Girl” in tour and “The Guy Song” post-tour, accompanied with sermonettes on how the trio and fans should wear purity rings and save sex for marriage.
Unfortunately, the TWL campaign has proven to have little effect for those who have taken it, at least prior to BG’s involvement. In 1999, a Yale and Columbia study found that 88% of teens who took the pledge broke it by having pre-marital sex prior to age 24. In 2003, another study reported a lower number of 82%, obtained by adding 60% engaging in vaginal sex with another 22% engaging in oral sex. A secular movie mocks purity when a girl in an outtake proclaims: “B***jobs don’t count!” Many Disney stars such as the Jonas Brothers, Miley Cyrus, Britney Spears, Demi Lovato and Selena Gomez have also likewise worn purity rings. Of these seven people, though, only Kevin Jonas honoured his pledge by marrying Danielle Deleasa in 2009.